Inventory management and data technology company BarTrack partnered with Atlanta’s Mercedes-Benz Stadium, a leading sports and entertainment venue that’s home to the NFL’s Atlanta Falcons and Atlanta United of Major League Soccer. With BarTrack, the stadium plans to monitor draft lines, reduce waste, and enhance the beverage experience for the millions of fans who visit annually. BarTrack will also help staff support the stadium’s sizable draft beer system, which includes more than 1,200 taps.
Since installing BarTrack’s inventory management system, stadium management said they’ve seen an increased keg yield more than 10 percent at select events and an average of 10 additional pints poured per keg.
“Our goal in partnering with BarTrack was to identify and realize efficiencies in our draft system, streamline processes and optimize operations,” said Gordon Barfield, vice president of strategy and corporate development, AMB Sports and Entertainment, supporting Mercedes-Benz Stadium. ”We have been able to identify several areas of improvement, and BarTrack’s consulting team helped us develop an action plan to address these issues promptly.”
BarTrack’s platform provides insights previously unavailable to the Mercedes-Benz Stadium team, offering visibility into when, where and why draft lines are underperforming.
Mercedes-Benz Stadium noted that it’s seen a 10 percent increase in efficiency since implementation. BarTrack’s draft monitoring system – featuring a beverage sensor with no moving parts and no obstructions to draft lines – is a fully integrated solution that uses plug-and-play sensors to measure a dozen beverage-specific variables.
The monitoring system also produces detailed, real-time reports on flow and keg levels, line temperature, pressure, cooler health, line cleanliness and more, allowing on-premise venues and stadiums to see real-time keg levels and inventory. With this actionable data, keg teams can operate more efficiently and reduce tap down-time, ultimately decreasing the amount of time spent waiting in line for beer, increasing customer satisfaction, and allowing venues to serve more guests.
BarTrack said it combines this powerful data with experienced hospitality consultants to help Mercedes-Benz Stadium – and other customers – make more informed decisions and improve operations.
“BarTrack is not simply interested in getting their system installed – they’re keenly interested in helping us realize value from our partnership and implementation,” said Barfield. “I am highly impressed at the level of care they’ve shown and have full confidence that their team is ready, willing, and able to help us review performance and pursue continuous improvement across our draft system at any moment.”
With a seating capacity of more than 72,000 people and more than 1,200 taps located throughout the stadium, Mercedes-Benz Stadium is one of the busiest stadiums in the country, hosting a wide range of major events annually – from professional football and soccer games to live concerts featuring award-winning musicians. BarTrack’s system is helping Mercedes-Benz Stadium prepare for these various types of events by enhancing the venue’s understanding of trends and inventory using the data captured by the BarTrack system.
“For large venues like Mercedes-Benz Stadium, standardizing inventory processes and eliminating waste that occurs when draft beer is stored and poured helps maximize profit and beverage quality,” said Brett Danielson, co-founder and CEO of BarTrack. “The data and insights we provide are proven to drive tangible results at any scale.”
Founded in 2018, BarTrack is a hospitality company that’s focused on revolutionizing the way on-premise venues – bars, breweries, restaurants and stadiums – manage their inventory and eliminate costly waste.